Adam White was born in Bristol, England. When he wasn't playing drums for the Atlantic Rollers, a soul band resident at the city's Bamboo Club, he worked for a record shop whose owner he persuaded to launch a specialist mail-order service for U.K. Motown fans. He freelanced for New Musical Express and Melody Maker, then served at trade magazine Music Week. In 1978, Adam moved to New York to join Billboard, advancing to international editor, managing editor and editor-in-chief. In 1983, he wrote The Motown Story: The First Twenty-Five Years, a Grammy-nominated album retrospective narrated by Smokey Robinson and Lionel Richie.
Among the many artists, songwriters, musicians and businessmen Adam has interviewed are Al Bell, Ahmet Ertegun, Marvin Gaye, Berry Gordy, Andre Harrell, Holland/Dozier/Holland, Michael Jackson, Jay Lasker, Arif Mardin, Curtis Mayfield, Lionel Richie, Smokey Robinson, Nile Rodgers, Diana Ross, Henry Stone, Earl Van Dyke, Jerry Wexler, Maurice White and Stevie Wonder. In addition to the publications mentioned above, his work has appeared in Rolling Stone, The New York Post, Black Echoes, Radio & Records, The Independent and The Times.
With Fred Bronson, he co-authored The Billboard Book Of Number One Rhythm & Blues in 1993, reflecting his lifelong love of the music. In 2005, Adam’s liner notes for Heaven Must Have Sent You: The Holland/Dozier/Holland Story were Grammy-nominated. He has scripted, presented and appeared in numerous music documentaries on both sides of the Atlantic, including The Motown Invasion for the BBC. Most recently, Adam was vice president of international communications at the Universal Music Group, where he worked for chairman/CEO Sir Lucian Grainge.
Adam’s voice can be heard on 1979's “Christmas Rappin’” by Kurtis Blow, the first rap artist signed to a major label. That voice was subsequently sampled by Public Enemy on their breakthrough album, It Takes A Nation Of Millions To Hold Us Back.